New Balance and Lille OSC jointly launched the team's new third away jersey for the 2022-23 season. The new jersey pays homage to Lille's tradition as a major city in the north of the French textile industry. To commemorate this rich history, the jersey adopts a clean natural color, which symbolizes the color of raw cotton.
The unique pattern on the jersey depicts a compass pointing north and is presented in the iconic red and navy colors of the Lille club. The devil is in the details, with the slogan 'nous sommes le nord' (nous sommes le nord) on the collar proudly celebrating the iconic club's place in the region.
New Balance brand signing athlete, Lille club and US men's national team star player Timothy Weah (Timothy Weah) said: "I can't wait to wear this jersey. The extraordinary fans of this historic club Stand proudly in front of your face."
New Balance will apply leading design technology to all 2022-23 season series jerseys to ensure excellent sports performance. The jersey equipped with NB Dry technology helps to absorb sweat and keep the human body cool and dry during exercise, helping athletes to focus more and perform well in the game.
Kenny McCallum, general manager of football at New Balance, said: "We are delighted to create a jersey that not only celebrates the great history of the Lille club, but also acknowledges the city of Lille's role in this famous football club. regional influence, while also taking advantage of New Balance's innovative technology."
